A Guide To User-Generated Content For E-commerce Businesses

Put on an outfit, snap a photo of it for your “OOTN,” and post it on Instagram. You’re all set! You just created User-Generated Content. People were interested in it, inquired about the dress, and purchased it from the brand you mentioned. Here’s the brand advocacy! This is how UGC works – boosting e-commerce sales effortlessly.

User-generated content (UGC) is a commentary about your brand written by your target audience. Because it is real and has a strong hold on customers, user-generated content is in high demand by brands. It can be used in various contexts and is authentic, pragmatic, and customizable. In comparison to standard ads, UGC ads have click-through rates that are four times greater and cost-per-clicks that are 50% lower.

Let’s take four use cases to leverage UGC in skyrocketing sales


Authentic (re)posts

Considering how heavily people are influenced by the views of their friends and followers, an organic social has an even greater impression. For example, in the fashion industry, brands tend to beautify zero-size models, but since consumers have become more “woke,” brands have started asking regular people to upload images without editing. This has greatly promoted self-love and, of course, brand sales.

It immediately begets more trust and legitimacy than an ad or sponsored promotion. User-generated content is used as a sales gimmick by 86%+ of businesses. In addition, user-generated content gets 28% more interaction than branded content on social media networks.

You create a personal line of contact with your audience when you share UGC on the social media accounts associated with your brand. This can inspire other creators to take part and show their creativity. 

Acquiring customers

The charm and force of user-generated content are known to all contemporary businesses. Consumers are 92% more likely to believe personal recommendations than information derived from any other source.

UGC is more effective at influencing Millennials and Gen Z than mainstream marketing because it is seen as more credible and raises market presence, likeability, and buying impulse. In an internet shopping procedure, UGC raises conversions by 10%. Conversions are up 74% with on-site evaluations.

Customer journeys can be enriched by authentic user-generated content.

UGC for social proofing

Majority wins? People typically imitate the behaviours of the majority more often. How does this relate to e-commerce? It implies that user-generated content (UGC) marketing offers consumer approval for your goods or services. A vast range of user-generated content, including comments, packing/unpacking videos, and Instagram Reels, impacts new buyers.

Buying habits are greatly influenced when you see how others enjoy your goods or services. It is possible to strategically use UGC marketing to increase targeted traffic and build social proof for your company. The conversion rate of customers who see UGC is 161% higher than those who do not see it.

Close-knit community

The true objective of UGC is to create an inclusive and supportive community for your company. It can demonstrate the values of your community and the aura surrounding your brand.

Constructive UGC strengthens a company’s ecosystem. When businesses connect with their consumers, endorphins are released. This is certainly relevant when brands feature photos or videos of their audience. User engagement and brand loyalty are increased as a result.

How can you harness UGC to better the brand image and foster community involvement? The customer is the king. Simply providing a participation medium is insufficient. Encourage audience interaction and extend that encouragement over time. Solicit feedback from your users and request them to be involved in curating content. Always appreciate them for sharing.

The UGC world is too big. If you don’t want to get lost, rely on Fluenco.  

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